Privacy Policy

We collect information you give us directly and information collected automatically when you use our website:

• Contact details you submit — name, email address, phone number, and company name when you book a review or get in touch.
• Scorecard responses — the answers you provide in our AI & Automation Scorecard, used to generate your readiness result.
• Usage data — pages visited, referring source, device and browser type, collected via privacy-respecting analytics.
• Communications — any messages, enquiries, or correspondence you send us.

We use your personal data to:

• Respond to your enquiries and provide the services you request.
• Generate and explain your AI & Automation Scorecard result.
• Improve our website, services, and customer experience.
• Send you relevant updates where you have agreed to receive them.
• Meet our legal, accounting, and regulatory obligations.

Under UK GDPR, we rely on the following legal bases: consent (where you opt in to marketing), performance of a contract (to deliver services you have requested), legitimate interests (to run and improve our business), and legal obligation (where the law requires us to retain or disclose data).

We do not sell your personal data. We share it only with the service providers who help us operate, and only as far as they need it: Vercel (website hosting and cookieless analytics) and Web3Forms (delivery of the contact and scorecard forms you submit). Each is bound to protect your data and process it only on our instructions. We may also disclose data where required by law.

We keep personal data only for as long as necessary to fulfil the purposes set out in this policy, to comply with our legal obligations, and to resolve disputes. When data is no longer needed, we securely delete or anonymise it.

Under UK GDPR you have the right to access, correct, delete, restrict, or object to our processing of your personal data, and the right to data portability. To exercise any of these rights, email [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Our website uses only the cookies needed for it to function. We do not use advertising or cross-site tracking cookies. Our analytics (Vercel Analytics) is cookieless — it records aggregate page views and referrers without storing cookies on your device or building a profile of you. You can still control cookies through your browser settings; disabling some may affect site functionality.

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. No method of transmission over the internet is completely secure, but we work to safeguard your information at all times.

We may update this policy from time to time. Any changes will be posted on this page with a revised "last updated" date.